What is branding and why is it needed?

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What is branding and why is it needed?

24.11.2022

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Branding is creating a positive image of the company, promoting it and establishing it in the mind of the customer. Simply put, it's brand management.

That is, branding is the optimal solution for distinguishing your company from competitors and identifying what you offer.

The branding projects in the UIC Group portfolio (behance.net/uic_group, dribbble.com/uicgroup) are a clear proof of this.

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